The branding requirement set forth by M-23-22 mandates that all federal agencies must ensure their digital services are consistently recognizable to the public through the use of unified branding guidelines and visual identity standards. This directive compels agencies to not only adopt but thoroughly integrate a .gov domain, providing a unified, trustworthy, and secure platform for public engagement. CivicPress, a premier WordPress theme designed for government entities, is a seamless solution to meet and exceed the benchmarks set by M-23-22, including branding.
One way government agencies can create consistent branding is through the use of the United States Web Design System (USWDS). The USWDS is a set of guidelines and tools designed to help government agencies build fast, accessible, and mobile-friendly websites. This system includes design principles, user interface components, and templates, making it easier for agencies to create websites that serve the public effectively while maintaining a consistent and recognizable look across all government platforms.
CivicPress integrates seamlessly with the United States Web Design System (USWDS) by adopting its comprehensive set of design principles and components, thereby enforcing UX design standards across government websites. Having a standard design system in place not only helps agencies save time and resources, but it also fosters trust with the public by providing a consistent user experience. This consistency ultimately leads to increased user engagement and satisfaction with government services.
Additionally, the adaptability of CivicPress to function seamlessly across different web hosting services used by the federal government, such as AWS, Azure, and the FedRAMP certified WordPress VIP, guarantees that agencies can implement this powerful solution in any cloud environment where a .gov domain can operate while still adhering to stringent compliance and security protocols.
By leveraging CivicPress, agencies can confidently stride towards fulfilling the branding requirements dictated by M-23-22, fostering a digital environment that is not just compliant, but also resonant with the values of transparency, accessibility, and reliability.